Statement from the Organiser
This event was run successfully in 2008 and 2009 but with rather low entries. The projected entry in 2010 was for 60 to 70 entries in total, significantly fewer than 2009. This would be a loss-making non-event and I took the decision to cancel.
These events are very much a numbers game. There is a significant fixed cost that has to be covered, regardless of the number of entrants. I wasn't looking for thousands of entries but there is a minimum below which it's not viable.
I have no explanation for why were entries were so low. The topic has been discussed on various cycling forums but with no clear picture emerging. In fact comments from previous years were consistently positive and 2010 was seen as an opportunity to step up and occupy the space in the calendar vacated by the Gran Fondo Cymru. These are some of the points commented on:
I'm willing to revisit if anyone can suggest how there might be more interest in the future but, being realistic, it's game over.